GE
is getting ready to release new affordable series of appliances. GE Artistry
series is going to be a unique alternative for customers seeking for a distinctive style and
quality with all of the must have features in combination with affordable
price. Finding this balance between style and affordability in Artistry
series GE tries to attract young audience the ages 25-35.
The kitchen suite consists of a bottom-freezer refrigerator ($1,099), a
top-control dishwasher ($499), an over-the-range microwave ($219), and a gas
range or electric range ($599). All together the MSRP of the GE Artistry Series
is expected to be $2,416 when it becomes available in September. The entire kitchen under $2500.00 with a great design
can for sure attract young audience and probably not only them.
The whole series are designed by Thomas DeLuna, a
27-year-old GE, who is as young as the audience he is targeting. GE is not
planning to add washer and dryer to the series. DeLuna says that young people
are known for bringing their laundry to their parents’ house and won’t buy laundry
appliances anyway.
First photos of new appliances are already available on
official GE web-site.
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