Monday, July 22, 2013

New GE Artistry series coming this fall.

GE is getting ready to release new affordable series of appliances.  GE Artistry series is going to be a unique alternative for customers seeking for a distinctive style and quality with all of the must have features in combination with affordable price. Finding this balance between style and affordability  in Artistry series GE tries to attract young audience the ages 25-35.
The kitchen suite consists of a bottom-freezer refrigerator ($1,099), a top-control dishwasher ($499), an over-the-range microwave ($219), and a gas range or electric range ($599). All together the MSRP of the GE Artistry Series is expected to be $2,416 when it becomes available in September. The entire kitchen under $2500.00 with a great design can for sure attract young audience and probably not only them. 

The whole series are designed by Thomas DeLuna, a 27-year-old GE, who is as young as the audience he is targeting. GE is not planning to add washer and dryer to the series. DeLuna says that young people are known for bringing their laundry to their parents’ house and won’t buy laundry appliances anyway. 

First photos of new appliances are already available on official GE web-site.

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